After attracting controversy for an advert that includes a similar-intercourse couple, Adidas replied to haters with an unequivocal message: Love is love.

On Valentine’s Day, the sports wear logo shared a photograph on social media that featured ladies dressed in matching footwear. It used to be published with the caption, “The affection you are taking is the same as the affection you are making.”

The affection you are taking is the same as the affection you are making.

A photograph published by way of adidas (@adidas) on Feb thirteen, 2016 at eleven:30pm PST

Greater than 275,000 other folks favored the picture on Instagram, with many praising Adidas for celebrating love of all stripes.

However the reaction to the advert wasn’t all sure. A couple of netizens published homophobic feedback and condemned the logo for assisting LGBT rights.

Adidas did not take the censure mendacity down.&#one hundred sixty;

In a single trade, an Instagram consumer threatened to prevent shopping for Adidas because of the advert.

“Disgrace on you,” wrote Americanhero123. “I’m going to Nike now.”

The corporate, then again, gave the impression unperturbed through the grievance. In accordance with the consumer’s remark, Adidas published emojis: certainly one of a hand waving good-bye and one among a kiss.

Adidas had a identical reaction to any other displeased netizen.

“WTF Adidas???? Nowadays is for boy and lady … now not for lesbians,” wrote consumer Azemann.&#one hundred sixty;To which the corporate responded with a kiss emoji: “No, these days is for LOVE. Satisfied Valentine’s Day.”&#one hundred sixty;

This isn’t the primary time Adidas has proven its improve for the LGBT group. Ultimate yr, the corporate&#one hundred sixty;presented 3 LGBT-pleasant shoe designs in honor of Satisfaction month.&#one hundred sixty;

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