NEW YORK (AP) — Tv advert gross sales for the Rio de Janeiro Olympics in August are on % to exceed the $1 billion spent throughout the London Olympics 4 years in the past.

NBC government Seth Wintry weather says a few offers performed over the last months placed advert gross sales on % for an Olympic report. Virtual advert gross sales are anticipated to upward push 50 % from London as extra other folks watch TV on smartphones and drugs.

Advertisers are coming from a variety of industries together with car, generation and well being care.

The replace echoes Wintry weather’s prediction remaining yr that NBC anticipated to exceed the numbers from the London video games. Wintry weather is government vice chairman for sports activities promoting gross sales at NBCUniversal, a department of Philadelphia-primarily based Comcast Corp.

The Olympics open Aug. five and run thru Aug. 21.

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