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This week, the brand new yr kicked off with Donald Trump freeing his first TV advert, cramming in all of the xenophobia, “pants on fireplace” lying and ugliness that experience marked his marketing campaign to this point: requires a short lived shutdown of Muslims getting into the U.S., a wall to stay out Mexicans and a vow to “CUT THE HEAD OFF OF ISIS.” At the same time as nobody might accuse Trump of being a scholar of historical past, he is drawing on a deep American custom of marketing campaign worry mongering. It is the similar playbook that gave us “welfare queens,” Willie Horton, and, extra just lately, a decade-lengthy crisis in Iraq. This is not to mention cynically pandering to other folks’s lizard-mind worry middle is not efficient — it were given Bush reelected in 2004 — nevertheless it comes with a top value. Once we function from worry, we push our explanation why into the historical past. And if we are going to make growth on this new yr in fixing our largest issues, it is going to be through the use of our knowledge, now not our worry.

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